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Monavie Health Claim

UNITED STATES

MonaVie Product Specific Permitted Claims

  1. MonaVie delivers a blend of 19 fruits, including the açai berry.
  2. Açai is one of nature’s top superfoods.
  3. Consuming MonaVie helps you to maintain a healthy and active lifestyle.
  4. People who regularly consume MonaVie have reported better health and an overall sense of well being.
  5. MonaVie products offer a simple and convenient solution to help meet some of your body’s nutritional needs.
  6. MonaVie’s premier açai blend delivers antioxidants and phytonutrients to help maintain and promote good health.
  7. In comparing ORAC scores, four ounces of MonaVie has the equivalent antioxidant capacity of approximately 13 servings of fruits and vegetables.

 

Açai Specific Claims   

  1. The açai berry has been prized for centuries as a source of health, energy, and longevity.
  2. MonaVie freeze-dried açai is unparalleled in its antioxidant strength. MonaVie’s freeze dried açai boasts more than 15 times the antioxidant capacity of whole blueberries and more than 20 times the antioxidant capacity of whole raspberries.
  3. Pre-clinical research on the freeze-dried açai used in MonaVie products shows it to have:  

 

     1.     A high antioxidant capacity, especially against superoxide free radicals.

Freeze-dried açai in a SOD assay (SORAC) had one of  the highest tested antioxidant capacities of any fruit or               vegetable to fight superoxide free radicals.

      2.     A high antioxidant capacity, especially against peroxyl free radicals.

      3.     A nutritional analysis of the freeze-dried açai used in MonaVie products found it to have anthocyanins, proanthocyanidins, and    other flavonoids.

  MONAVIE ACTIVE CLAIMS 

MonaVie Active Structure/Function Claims (Glucosamine)

  1. MonaVie Active contains the additional benefits of glucosamine to help maintain healthy joint function.
  2. Glucosamine in MonaVie Active is a natural substance found in healthy cartilage.
  3. Glucosamine helps build glycoproteins, which are essential in making and maintaining healthy connective tissue and joint cartilage.
  4. Glucosamine helps promote joint mobility, health, and function.
  5. Glucosamine helps maintain healthy joint flexibility and range of motion.

 

 

MONAVIE PULSE APPROVED CLAIMS LIST

 HEART CLAIMS

 

  • Heart friendly.
  • Supports heart health.
  • Supports the heart and cardiovascular system.
  • MonaVie Pulse’s unique blend of fruits is noted for its antioxidant polyphenol content.
  • MonaVie Pulse is formulated to support heart health.
  • MonaVie Pulse is a heart healthy blend with added plant sterols, resveratrol, and omega-3s.
  • Contains plant sterols that help maintain heart health.
  • MonaVie Pulse was designed with your heart in mind.
  • Resveratrol is an antioxidant that supports the cardiovascular system and the body’s ability to protect healthy blood vessels.

 

 HEART DISEASE (CHD-CORONARY HEART DISEASE) HEALTH CLAIM

 

  • Foods containing at least 0.4 g per serving of plant sterols, eaten twice a day with meals for a daily total intake of at least 0.8 g, as part of a diet low in saturated fat and cholesterol, may reduce the risk of heart disease. Two servings (4 oz) of MonaVie Pulse juice supply 0.8 g of plant sterols.
  • Foods containing at least 0.4 g per serving of plant sterols, eaten twice a day with meals for a daily total intake of at least 0.8 g, as part of a diet low in saturated fat and cholesterol, may reduce the risk of heart disease. Two servings (2 packets) of MonaVie Pulse Gel supplies 0.8 g of plant sterols.

 

CHOLESTEROL CLAIMS

  • Watching your cholesterol? MonaVie contains plant sterols, which studies suggest play a key role in lowering cholesterol.
  • Helps maintain existing healthy cholesterol levels.
  • Helps maintain healthy cholesterol levels already within a normal range.
  • Studies suggest that when plant sterols are present, the body absorbs less cholesterol.
  • Plant sterols compete with cholesterol for absorption in the body.

 

GENERAL CLAIMS

  • MonaVie Pulse, like red wine, contains a variety of phenolic (polyphenol) antioxidants including resveratrol, without the alcohol.
  • Resveratrol has antioxidant and other body-beneficial properties. Resveratrol is a natural compound produced by some plants to protect it from environmental stresses like sun radiation.

 

MONAVIE PRODUCT SPECIFIC CLAIMS

  • MonaVie delivers a blend of 19 fruits, including the açai berry.
  • Açai is one of nature’s top superfoods.
  • Consuming MonaVie helps you to maintain a healthy and active lifestyle.
  • MonaVie products offer a simple and convenient solution to help meet some of your body’s nutritional needs.
  • MonaVie’s premier açai blend delivers antioxidants and phytonutrients to help maintain and promote good health.
  • In comparing ORAC scores, four ounces of MonaVie has the equivalent antioxidant capacity of approximately 13 servings of fruits and vegetables.

 

AÇAI SPECIFIC CLAIMS

  • The açai berry has been prized for centuries as a source of health, energy, and longevity.
  • MonaVie freeze-dried açai is unparalleled in its antioxidant strength. MonaVie’s freeze-dried açai boasts more than 15 times the antioxidant capacity of whole blueberries and more than 20 times the antioxidant capacity of whole raspberries.
  • Pre-clinical research on the freeze-dried açai used in MonaVie products shows it to have:

                 –        a high antioxidant capacity (SORAC), especially against superoxide free radicals.

                 –        a high antioxidant capacity (ORAC), especially against peroxyl free radicals.

  • Freeze-dried açai in a SOD assay (SORAC) had one of the highest tested antioxidant capacities of any fruit or vegetable to fight superoxide free radicals.
  • A nutritional analysis of the freeze-dried açai used in MonaVie products found it to have anthocyanins, proanthocyanidins, and other flavonoids.

 

Important Guidelines

  • MonaVie products (including Pulse) are not intended to replace or mimic the activity, effects, or benefits of drugs or medications.
  • Do not substitute or replace your medication(s) with MonaVie Pulse.
  • The plant sterol activity, effects, and benefits in MonaVie Pulse as it relates to heart health and cholesterol are significantly less than that found in drugs.
  • If you have a concern of any kind related to MonaVie Pulse or its contraindications with medications, consult with your physician before consuming MonaVie Pulse.
  • Do not use MonaVie Pulse as an alternative to physician consultation or advice.
  • MonaVie Pulse does not cure heart disease.
  • MonaVie Pulse does not cure, treat, mitigate, or prevent serious cholesterol problems.
  • MonaVie Pulse is intended for healthy people, not for people with heart or cholesterol diseases.

  

MONAVIE PRODUCT SPECIFIC CLAIMS FOR EMV

Product Claims

  • Increases energy
  • Enhances performance
  • Delivers a quick boost of energy
  • Promotes alertness.
  • Recharge your body and mind with a boost of sustained energy.
  • No artificial flavours, colours, or sweeteners
  • A healthy solution for your body’s everyday energy needs.

 

Caffeine Claims:

Caffeine from guarana, green tea and yerba mate promotes:

  • Clarity
  • Focus   
  • Vigor
  • Vitality
  • Concentration

 

Palatinose Claims:

  • Increases energy without the subsequent crash
  • Supports endurance
  • Delivers Palatinose™ for longer lasting and sustained energy

 

Acai claims:

  • Acai has long been a staple in the diet of Brazilian natives.
  • Modern science is confirming what Brazilian natives must have already known; that Açai has many body beneficial properties.
  • Açai contains beneficial phytonutrients.
  • The people of Brazil have traditionally used the açai berry as a source of energy.
  • Acai is considered to be one of nature’s top super fruits.

AIBMR Scientists Co-Author Award Winning Paper and Report on Randomized Trial in the Journal of Agricultural and Food Chemistry

PUYALLUP, Washington, September 24, 2008

Can an antioxidant-rich juice containing freeze-dried Acai and its pulp and 18 other fruits and berries really inhibit lipid peroxidation and protect cells from free radical damage during oxidative stress in humans? That is one of several questions answered in a study that appeared today in the Journal of Agricultural and Food Chemistry (JAFC), a leader among journals in the fields of applied chemistry, nutrition and agriculture.

Co-authored by AIBMR's Senior Director of Natural and Medicinal Products Research, Alexander G. Schauss, PhD, FACN, and Chief Scientific Officer, John R. Endres, N.D., the research team lead by Dana Honzel and colleagues in the United States and Canada, found that indeed there is such a juice. Called "Monavie", this fruit and berry juice, whose ingredients are dominated by a palm fruit found growing only in the Amazon, known as "Acai" (Euterpe oleracea Mart.), demonstrated significant antioxidant protection in healthy adults placed under oxidative stress, both in a pilot study and later in a randomized, double-blind, placebo-controlled, crossover study.

Unsure of whether any fruit/berry juice could protect cells exposed to reactive oxygen species (ROS) under experimental conditions, Honzel and colleagues first tested whether the acai in Monavie could protect human erythrocytes and polymorphonuclear (PMN) cells. The procedure utilized a new cell-based antioxidant protection model using erythrocytes (CAP-e) and PMN cells, called the CAP-e and ROS PMN assays. Not only did the Acai in Monavie provide strong inhibition of ROS, indicating potent anti-inflammatory properties, it also showed significant immune supportive properties, confirming earlier studies led by Schauss and colleagues published in the same journal in 2006.(1,2)

The sequential use of these assays provided the bridge from analytical to biological testing needed prior to starting clinical trials. Based on the value of using these assays in sequence to test natural products both in vitro and in vivo, the laboratory that fostered the development of these assays, NIS Labs, was selected as the winner of the annual Virgo Scientific Excellence Award.

The randomized trial, led by Gitte Jensen, PhD, and colleagues in the USA and Canada, demonstrated that when subjects, 19 to 52 years of age, consumed 4 ounces of Monavie, 91% of them showed a significant inhibition of lipid peroxidation in their serum within two hours even when in a state of oxidative stress compared to no evidence of inhibition when consuming a placebo subjects believed was also an antioxidant.

"It was an elegant research design that allowed us to see if Monavie juice could really demonstrate any benefits," commented Alex Schauss. "We were surprised by the strength of the data whether we examined the data between subjects or in the same subject, as subjects didn't know what product would do what from week to week. That it worked so fast - by the first hour for the vast majority - was impressive in itself. This confirmed earlier studies we published with other co-authors including researchers at the University of California-Irvine School of Medicine, who showed that the freeze-dried acai (added to Monavie) acted as both a fast- and slow-antioxidant."

Based on the findings reported in both papers (appearing in the same issue of the journal), AIBMR scientists believe there is more to protecting human cells from free radical damage than just its ORAC, TEAC, FRAP or DHHP scores or percentages. "We have some theories as to why Monavie juice protects human cells as strongly as it does. One thing is certain, boosting the ORAC value of a juice is not the path we would take as it disregards other factors that contribute to health, such as compounds we have identified in this juice not found in other juices to date that affect cell signaling", said Alex Schauss.

1. Jensen GS, Patterson KM, Barnes J, Certer SG, Wu, W, Scherwitz L, Beaman R, Endres JR, Schauss AG. In vitro and in vivo antioxidant and anti-inflammatory capacity of an antioxidant-rich fruit and berry juice blend. Results of a pilot and randomized, double-blind, placebo-controlled, crossover study. Journal of Agricultural and Food Chemistry, 2008; 56(18): 8326-8333. PDF

2. Honzel D, Carter SG, Redman KA, Schauss AG, Endres J, and Jensen GS. Comparison of chemical and cell-based antioxidant methods for evaluation of foods and natural products: Generating multifaceted data by parallel testing using erythrocytes and polymorphonuclear cells. Journal of Agricultural and Food Chemistry, 2008; 56(18): 8319-8325. PDF

3. Schauss AG, Wu X, Prior RL, Ou B, Huang D, Owens J, Agarwal A, Jensen GS, Hart AN and Shanbrom E. Antioxidant capacity and other bioactivities of the freeze-dried Amazonian palm berry, Euterpe oleraceae Mart. (Acai). Journal of Agricultural and Food Chemistry, 2006; 54(22): 8604-8610. Click here to read abstract.

4. Schauss AG, Wu, X, Prior RL, Ou B, Patel D, Huang D and Kababick JP. Phytochemical and nutrient composition of the freeze-dried Amazonian palm berry, Euterpe oleraceae Mart. (Acai). Journal of Agricultural and Food Chemistry, 2006; 54(22): 8598-8603. Click here to read abstract.

Go to AIBMR to read the Article

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